Big Brother 2024 spoilers follow.
Big Brother has officially crowned its 2024 winner.
Friday night's (November 15) live final saw presenters AJ Odudu and Will Best announce the exciting news that Ali Bromley had won the series, after over five million votes were cast.
"I didn't think I would win, I feel like I made a few right calls in [the house] but I didn't call this," Ali said in her exit interview, after learning she had received a whopping 51.9% of the public vote.
"I had no game plan, I was just myself from the beginning to the end. Sometimes I made mistakes, sometimes I didn't get things right, but overall I was authentic and I hope that people connected to that."
ITV
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Earlier in the night, it was revealed that Segun Shodipo and Nathan King finished in sixth and fifth place, respectively. Hanah Haji came in fourth, Emma Morgan finished third, and the runner-up for the series was Marcello Spooks.
Speaking to AJ and Will following his exit from the house, Segun shared that it was "so good" to be reunited with his mum, who he wanted to make "proud".
He also discussed his relationship with Hanah, after the pair were recently accused of flirting by their fellow housemates.
"Me and Hanah are very amicable, she's my sister. We're family, I'm her brother," he said. "Although there was a lot of animosity in the air, we left things very civil, better than civil."
ITV
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Nathan was evicted next and explained his intention to remain "a million percent genuine" throughout his time in the house.
He also spoke about his connection to his girlfriend Baked Potato (aka Rosie Williams), revealing that he developed a crush on her after the first week.
Hanah felt "amazing" and "exhilarated" after leaving the house, adding: "I couldn't wait to come out."
She revealed that she was surprised to make it to the final, as she thought the public wouldn't like her "obnoxious" tendencies. "I say what I feel in my heart," she explained.
ITV
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Emma told AJ and Will that she was "pleased" with her podium finish, adding: "I kept thinking, 'Why am I here? Why do [the public] keep keeping me here?'"
When asked about her close friendship with Nathan, Emma said: "We just got each other. We had the same sick sense of humour. He's a friend for life. I love him to bits."
Runner-up Marcello reflected on his "amazing" time in the house, saying: "I came in here to show love and to make people laugh. Whether I achieved that or not, I'll find out when I leave."
"I'm a caring person, I've got a lot of love to give. I may say some messed up things sometimes, that is also part of my nature… I'm trying to adjust, and I'll be better," he added.
ITV
It's been an eventful last week in the Big Brother house, as multiple shock evictions narrowed the housemates down to the final six.
Lily Benson and Khaled Khaled were the first to face Big Brother's wrath last Friday night, followed by another eviction on Monday when Baked Potato was shown the back door via the vault.
The evictions came to a head on Tuesday night, with Sarah Griffiths and Thomas Atkinson voted out of the house just days before the final.
If you're already missing BB, there is good news. Earlier this week, ITV confirmed that the next season of Celebrity Big Brother will air in the spring of 2025, followed by the return of the civilian series later next year.
