Kim Kardashian announces new lip gloss for her SKKN brand – one month after sister Kylie Jenner releases similar product

Kim Kardashian is releasing new lip glosses through her makeup and skincare brand, SKKN.

The 43-year-old star shared a video of herself applying her lip gloss while sitting in a field.

Her new product comes just one month after sister Kylie Jenner, 26, dropped a similar product for her Kylie Cosmetics brand.

Kim looked ethereal in an off-the shoulder cream top and maxi skirt, with her platinum blonde locks loose around her in the promotional video.

Kim Kardashian is releasing new lip glosses through her makeup and skincare brand, SKKN

Kim Kardashian is releasing new lip glosses through her makeup and skincare brand, SKKN

Her new product comes just one month after sister Kylie Jenner , 26, dropped a similar product for her Kylie Cosmetics brand

Her new product comes just one month after sister Kylie Jenner , 26, dropped a similar product for her Kylie Cosmetics brand

Kim was putting on her lip gloss as she lounged around in the field, before walking away.

The star noted that the lip gloss is buildable, and adds shine, and is set to be released on June 21.

Her highlighter is also set to be released on the 21st. 

Kylie's lip glosses for her brand Kylie Cosmetic was announced and released last month.

Kylie's lip gloss, called Supple Kiss Lip Glaze, was released on May 21.

Kim launched her new SKKN by Kim skincare brand on Tuesday, June 21, 2022.

She relaunched her makeup under the SKKN umbrella on January 26, 2024.

The mom of four shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance closed on May 1, 2022 – with the intention of relaunching under a new umbrella brand. 

At the time, Kim clarified that the reason for the rebranding of her beauty and fragrance lines was not due to her split from Kanye West, but rather with the customer in mind.

The businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a skin care focused brand – which later turned out to be SKKN.

The 43-year-old star shared a video of herself applying her lip gloss while sitting in a field

The 43-year-old star shared a video of herself applying her lip gloss while sitting in a field

Kylie's lip glosses for her brand Kylie Cosmetic was announced and released last month

Kylie's lip glosses for her brand Kylie Cosmetic was announced and released last month

Kim was putting on her lip gloss as she lounged around in the field, before walking away

Kim was putting on her lip gloss as she lounged around in the field, before walking away

 

Kim looked ethereal in an off-the shoulder cream top and maxi skirt, with her platinum blonde locks loose around her in the promotional video

Kim looked ethereal in an off-the shoulder cream top and maxi skirt, with her platinum blonde locks loose around her in the promotional video

She launched her hugely successful brand Skims - for loungewear, shapewear and now swimwear - in 2019 and since then, it has doubled in value to a whopping $3.2 billion

She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion

Kim filed a trademark for a skincare line SKKN in March 2021 and launched it the following year in June.

She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion.

It has increased her net worth by $600 million, bringing her net worth to $1.8 billion, according to Forbes.

The outlet reported in April 2021 that the reality star was estimated to be worth $1 billion, up from $780 million in October 2020.

Kim's worth increased from $780 million October 2020 to $1 billion after she cashed in on KKW Beauty by selling 20 percent of the business to Coty for $200 million; the deal was finalized January 2021.

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