Tom Brady massive flex: Seven-time champ flaunts six-figure ice while Alix Earle rumors heat up

By John Wilson 01/26/2026

The GOAT shows off his icy priorities

Tom Brady is not just playing the game anymore; he is owning the sideline with a flex so heavy it is a wonder his arm is not in a sling. Ahead of the NFC Championship clash between the Seattle Seahawks and the Los Angeles Rams, the retired legend decided to remind everyone that retirement looks a lot like a $, Patek Philippe. While fans were geared up for a gritty battle at Lumen Field, Brady was busy staging a photoshoot for his wrist.

The seven-time Super Bowl winner took to social media to drop a high-res look at his Patek Philippe Aquanaut Luce Haute Joaillerie. We are talking baguette-cut sapphires, baguette-cut diamonds, and brilliant-cut diamonds. The man is literally walking around with a quarter-million dollars strapped to his arm. Sources tell us the mood in Seattle was electric, but Brady was more focused on making sure the lighting hit those sapphires just right. Is he trying to signal something to a certain TikTok star?

Rumors swirling about Alix Earle connection

You cannot talk about Tom without talking about the ladies, and the latest buzz has his name linked to Alix Earle. Word is the -year-old quarterback and the -year-old social media queen have been doing more than just sharing a ZIP code. Insiders claim the duo has been exchanging texts ever since they were spotted partying the night away in St. Barths on New Year’s Eve. That is a lot of digital chatter for two people who claim to be just friends.

Our sources say they even had a “brief” meeting at the College Football National Championship in Miami just last week. While the official story is that it was not a “planned event,” it is awfully convenient that they ended up in the same room. Fans are already calling out the suspicious timing of Tom’s sudden urge to flaunt his wealth. Is this a classic PR move to look like the most eligible bachelor on the planet? The streets are talking, and they are saying Alix is into it but keeping things casual.

A pattern of expensive distractions

This is not a one-off for the man who has everything. Brady has been on a spending spree

that would make a sultan blush. Just a few weeks ago, he was spotted rocking a $, Rolex before the ers and Eagles game. Then there was that Audemars Piguet Royal Oak that carries a price tag reaching up to half a million dollars. It seems like every time there is a major headline about his personal life, a new watch appears on his Instagram feed.

Let us not forget his commentary debut where he wore a $, Jacob and Co. piece. It feels like a calculated play to keep the narrative on his bank account rather than his broken heart or his complicated co-parenting situation. While Gisele is out living her best life with her new husband and baby, Tom is out here collecting watches like they are Infinity Stones. The shade is subtle, but it is definitely there.

Inside the stadium drama

On the field in Seattle, Brady was seen cozying up to Rams legend Aaron Donald and his old rival Richard Sherman. The FOX cameras caught him looking sleek in a suit and dark sunglasses, playing the part of the elder statesman of football. But behind those shades, you have to wonder what is going through his head. He watched the Seahawks take down the Rams -, but he looked more like he was at a fashion show than a football game.

The “Big game, big watch” caption says it all. He knows the camera is always on him, and he is making sure the world sees he is doing just fine without a ring on his finger—as long as he has enough diamonds to compensate. Some insiders suggest he is trying to maintain a high-profile image to keep his brand ultra-exclusive as he navigates the single life for the first time in decades.

Fans react to the ultimate flex

The internet had a field day with the Patek Philippe reveal, and not everyone was impressed by the blatant display of wealth while the rest of the world is worried about inflation. The comments sections were a war zone of fans defending the GOAT and critics calling out the vanity of it all.

Tom is really out here wearing my entire house on his wrist just to go watch a game he is not even playing in.

First the St. Barths party and now this? He is definitely trying to impress Alix Earle. This is the ultimate mid-life crisis flex.

I love Tom but the constant watch posts are getting a bit thirsty. We get it, you are rich and single.

What is next for the bachelor king

With Gisele Bundchen officially moved on with Joaquim Valente and a new baby in the picture, Tom is the last man standing in the debris of their decade-long marriage. He is busy co-parenting Benjamin and Vivian, and keeping up with his oldest son Jack, but the bachelor life seems to be his new full-time job. The question remains: is he actually looking for a serious relationship, or is Alix Earle just the latest distraction in his high-priced lifestyle?

The timing of these watch reveals and the “accidental” run-ins with Gen-Z royalty feels a little too perfect. As the playoffs continue and the Super Bowl looms, we expect to see even more eye-watering jewelry and perhaps a few more “leaked” details about who is really texting Tom’s phone at a.m. One thing is for sure: Tom Brady does not do anything by accident, and this latest flex is just the opening act of a much bigger drama.

Is Tom Brady genuinely falling for Alix Earle, or is he just using his massive fortune to stay relevant in a world that has moved on from his playing days? Only time—and a very expensive watch—will tell.

Would you like me to generate a scandalous “paparazzi-style” image of a luxury watch and a football stadium to accompany this article?

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